Life Celebration is built for funeral directors, by funeral directors. Our founders, Jim Cummings and Gerry Givnish, established Life Celebration after recognizing a lack of options for funeral directors who wanted to provide their clients with custom healing experiences, rather than a traditional funeral service. Along with years of firsthand professional experience, our business is rooted in the philosophy introduced in the best-selling book, The Experience Economy: Work Is Theater & Every Business a Stage. Written by B. Joseph Pine II and James H. Gilmore, the Experience Economy explains that businesses must create memorable events to connect with their customers, and that the resulting memorable moments leave customers feeling emotionally invested and loyal to the brand.